Mission Control by Supersavvyme

To reach British mothers during an economically challenging time, FMCG manufacturer P&G needed to stand-out in a noisy marketplace and meet changing media habits, with more focus on digital than TV.

P&G: Mission Control by Supersavvyme

Proximity London

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: UKDates program started/ended: February 2012 – February 2012

Product Description:

Mission Control: The online to-do list app made by mums, for mums … powered by Supersavvyme, P&G.

We co-created the app with millions of Supersavvyme mums on Facebook.

And by using the principles of gamification, we helped mums transform their to-do lists into something social, addictive and economically rewarding.

Advertiser/Client Name: P&G

Website:http://www.facebook.com/supersavvyme

Strategy

Marketplace challenge:

In the face of changing governments, a sliding economy, collapsing...

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