P&G: Mission Control by Supersavvyme
Proximity London
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: UKDates program started/ended: February 2012 – February 2012
Product Description:
Mission Control: The online to-do list app made by mums, for mums … powered by Supersavvyme, P&G.
We co-created the app with millions of Supersavvyme mums on Facebook.
And by using the principles of gamification, we helped mums transform their to-do lists into something social, addictive and economically rewarding.
Advertiser/Client Name: P&G
Website:http://www.facebook.com/supersavvyme
Strategy
Marketplace challenge:
In the face of changing governments, a sliding economy, collapsing...