GRAACC: Donate Your Fame
Ogilvy Brasil
Entry Information
Category: Not-For-ProfitCountry where program ran: BrazilDates program started/ended: November 2011 – November 2011
Product Description:
GRAACC is a hospital that offers free treatment for children with cancer. They provide 2,500 treatments per month and can only do so with the donations they receive from people and companies in Brazil. That is why they need to recruit affiliate (i.e. regular) donors, as well as just sporadic ones.
Advertiser/Client Name: GRAACCMedia Channels: Social Networking
Website:http://www.shakemelikeascroll.com/donateyourfame
Strategy
Marketplace challenge:
GRAACC is a trusted foundation that helps...