GRAACC: Donate Your Fame

GRAACC is a hospital in Brazil that offers free treatment for children with cancer and is predominently funded by charitable donations.

GRAACC: Donate Your Fame

Ogilvy Brasil

Entry Information

Category: Not-For-ProfitCountry where program ran: BrazilDates program started/ended: November 2011 – November 2011

Product Description:

GRAACC is a hospital that offers free treatment for children with cancer. They provide 2,500 treatments per month and can only do so with the donations they receive from people and companies in Brazil. That is why they need to recruit affiliate (i.e. regular) donors, as well as just sporadic ones.

Advertiser/Client Name: GRAACCMedia Channels: Social Networking

Website:http://www.shakemelikeascroll.com/donateyourfame

Strategy

Marketplace challenge:

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