Mars Pedigree: Doggelganger

Pedigree Adoption Drive is an annual initiative by Pedigree, the Mars-owned petfood brand, to help promote the plight of homeless dogs in New Zealand.

Mars NZ: Doggelganger

Colenso BBDO/Proximity

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: New ZealandDates program started/ended: April 2011 – June 2011

Product Description:

Pedigree Adoption Drive is an annual Pedigree initiative to help promote the plight of homeless dogs. Doggelganger is human to canine facial recognition software that allows us to connect real homeless dogs with real people.

Advertiser/Client Name: Mars NZMedia Channels: Web Development

Website:http://www.ourshowroom.co.nz/doggelganger/

Strategy

Marketplace challenge:

The PEDIGREE Adoption Drive is in its third year and represents one of the key pillars the brand has...

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