Connected: Multi-screen consumer behaviour
Belinda BeeftinkInstitute of Practitioners in Advertising
The Touchpoints 4 survey highlights how different age groups connect to the internet, through which devices and at what time of day.
The way we access the internet and what we use it for is evolving rapidly. The latest IPA TouchPoints 4 Survey's unique time diary data helps reveal how devices are used these days with insights on how things might develop in the future.
Those who are connected are using an average of five different devices to access the internet each week. PCs and laptops are still the...