Connected: Multi-screen consumer behaviour

The IPA Touchpoints 4 survey reveals how different age groups use the internet, and what they are using to access it, whether it is on a PC or laptop, smartphone or tablet.

Connected: Multi-screen consumer behaviour

Belinda BeeftinkInstitute of Practitioners in Advertising

The Touchpoints 4 survey highlights how different age groups connect to the internet, through which devices and at what time of day.

The way we access the internet and what we use it for is evolving rapidly. The latest IPA TouchPoints 4 Survey's unique time diary data helps reveal how devices are used these days with insights on how things might develop in the future.

Those who are connected are using an average of five different devices to access the internet each week. PCs and laptops are still the...

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