Point of view: To the power of WOM
Molly Flatt1000heads
When I was asked to guest edit this month's Admap Focus on Word-of-Mouth Marketing, I knew it would be an easy gig. From Brad Fay, founder of the world's only offline and online word-of-mouth research company, to Craig Hepburn, who is using word-of-mouth to transform the way Nokia engages with people across the world, the leaders in this industry have now had several years to prove that conversation really does drive business – and that it can be measured, grown and managed long-term.
But any discussion of...