Word-of-Mouth Marketing: Nokia's social journey

This article describes Nokia's use of word-of-mouth marketing over the past ten years, which focuses on having conversations with people about what they love, not what Nokia wants to sell.

Word-of-mouth marketing: Nokia's social journey

Craig HepburnNokia

The spread of the 'stakeholder decision journey' as a model advocacy in social media and other word-of-mouth channels for marketing investment has led Nokia to place building at the heart of its on and offline communication strategy.

Nokia has a long history in committing to the value of word-of-mouth. We've been working for almost ten years now on building advocacy in social media, engaging with communities, and finding clear, honest and inspiring ways to talk to people through channels both on and offline. And we've had some incredible moments along the way,...

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