Trendwatch: Newism

Henry Mason

Consumers are becoming more demanding than ever before and for them the concept of 'new' goes beyond the old marketing ploy of 'new and improved'.

Trendwatch: Newism

Henry MasonTrendwatching.com

The 'new' has never been hotter. For consumers who've grown accustomed to demanding (and increasingly getting) the best of the best, the very notion of the 'new' has become a positive one, rather than that tired old marketing ploy: 'new and improved'. Here we look at just three forces contributing to consumers' increasing preference for the new.

  • Creative destruction

    Creative destruction may have an alarming ring to it, but for consumers it's now something to be celebrated, because as the volume and pace of innovation becomes faster than ever, 'creation' is now firmly outweighing 'destruction'....

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