Point of view: Brand innovation can lift Euro gloom

Could planning solve the European financial crisis? John Woodward believes a financial solution will not be sufficient as Europe is no longer creating the new business ideas and new industries that once gave it a competitive advantage.

Point of view: Brand innovation can lift Euro gloom

John WoodwardPublicis Worldwide

Since this is my last Admap column, I thought it would be good to devote it to 'How Planning Can Help Solve the European Financial Crisis'. A tall order, you might say. I'm not so sure.

First of all, though there is a European financial crisis, I tend to believe that a financial solution won't be sufficient. In fact, like most people who have spent any time outside Europe (and unlike most politicians) I believe the crisis is mostly a symptom of a much deeper...

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