Using social media for key marketing objectives: lessons from Sony Music, Gucci, Nissan and Lexus

This event report from ad:tech London covers a series of case study presentations on how marketers are using social media to achieve a range of marketing objectives, including gathering consumer insight, developing digital point of sale, generating PR, brand building and creating loyalty.

Using social media for key marketing objectives: Lessons from Sony Music, Gucci, Nissan and Lexus

Cila WarnckeWarc

ad:tech London, a digital media event held in September 2012, brought together marketers, brand owners, creatives, and technology experts with a common goal: to understand how new technology can help achieve a range of marketing objectives. On the first day the conference hosted a series of case study discussions, highlighting real-world uses of social media for key objectives including audience insight, sales, and brand building, as illustrated by brands including Sony Music, Lexus, and Gucci.

Audience Insight

In the opening...

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