ESOMAR Congress 2012: a report on key sessions and themes
Manfred Mareck
Browse all of the available papers from ESOMAR Congress 2012
Day one: I share, therefore I am
To open the 2012 ESOMAR Congress, held in Atlanta, US, Sherry Turkle, Professor for Social Studies at MIT, gave a compelling keynote. She observed that we are now expecting more from technology than from each other and live in a world where the ubiquity of always-on mobile devices is taking us away from real conversation. "Many of my students cannot concentrate by just being present (in the classroom) without also...