ESOMAR Congress 2012: A report on key sessions and themes

This report from ESOMAR's 2012 Congress in Atlanta includes a brief discussion of and links to some of the key papers presented at the event, together with a round-up of core themes.

ESOMAR Congress 2012: a report on key sessions and themes 

Manfred Mareck

Browse all of the available papers from ESOMAR Congress 2012

Day one: I share, therefore I am

To open the 2012 ESOMAR Congress, held in Atlanta, US, Sherry Turkle, Professor for Social Studies at MIT, gave a compelling keynote. She observed that we are now expecting more from technology than from each other and live in a world where the ubiquity of always-on mobile devices is taking us away from real conversation. "Many of my students cannot concentrate by just being present (in the classroom) without also...

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