The 2012 IKEA Catalogue - A roommate worth having

The IKEA catalogue sets the furniture and homewear retailer's commercial tone and prices for the whole year and is distributed annually via letterbox drop to all Australian households in Perth and Adelaide.

The 2012 IKEA Catalogue – A roommate worth having

Agency: 303Lowe

Advertiser:IKEA WA & SA

Author: Al Taylor

Total Campaign Expenditure:$1 – 2 million

Strategic communications challenge

The IKEA catalogue is an institution. For IKEA, it sets the commercial tone for the whole year. It contains the key IKEA range of new and existing products, the prices (which are set for the entire year) and is distributed via letterbox drop to 100% of deliverable households in the metropolitan area in Perth and Adelaide over a two-week period in August. It is the cornerstone of IKEA's marketing...

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