Aussie: Creating intelligent sales channels
Agency: Amnesia Razorfish
Advertiser: Aussie
Author: Ben Hourahine and Vanessa Wolff
Total Campaign Expenditure:$1 – 2 million
Strategic communications challenge
What is actually effective?
Where do you invest your marketing budget when you don't know what channels actually get consumers to convert online?
The finance category is intensely competitive and market data showed us a consistent increase in competitor advertising and digital spend YoY. With this pressure there is a constant need to ensure the right channel and media mix online, in order to ensure budgets are optimised to deliver conversion...