Commonwealth Bank: Investorville - The world's first investment property simulator

Following research, a direct mail brief to attract would-be Australian property tycoons to Commonwealth Bank morphed into the development of the world's first investment property simulator.

Commonwealth Bank: Investorville – The world's first investment property simulator

Entry Number: 164

Agency: BMF

Advertiser: Commonwealth Bank

Author: Rob Chandler and Kelly Vise

Total Campaign Expenditure:$500 – $1 million

Strategic communications challenge

In the first half of 2011 the value of the Investment Home Loans (IHL) market in Australia was around $5.5 billion per month, but it had been stagnant for some time, with housing prices on the rise this meant only one thing; less people were taking up investment home loans.

In fact the number of investment properties funded had dropped by a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands