The Office of Road Safety Western Australia: Enjoy the ride
Agency: 303Lowe
Advertiser: The Office of Road Safety Western Australia
Author: Derry Simpson
Total Campaign Expenditure:$1 – 2 million
Strategic communications challenge
Every year, agencies across the globe receive the same brief that we did back in 2009 – find a way to stop people speeding on our roads and reduce the number of speed-related crashes. The formula for addressing this brief is a pretty familiar one: we show people what happens when people speed in graphic detail; we use violent imagery of death and serious...