How to shoot yourself in the credibilities

If controversial recommendations are to be taken seriously, they need to come from a credible source or the would-be experts risk shooting themselves in the credibilities.

How to shoot yourself in the credibilities

Jeremy BullmoreWPP

WARNING: If controversial recommendations are to be taken seriously, they need to come from a credible source.

I think it was Gore Vidal but it may not have been. And I certainly can't remember when it was.

But some years ago, an authoritative American was talking on the radio about the relative efficiency of American and British intelligence services. He was either impressively well-informed or suspiciously over-confident: it was hard to tell which.

Until, that is, he referred with great familiarity to MI5. But he didn't say MI5. He said...

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