Put the consumer first this time
Mike Longhurst and Jem KeenPlanet McCann and KSBR Brand Futures
With the recent conclusion of the Rio +20 world sustainability summit, it is fair to assume we are going to see a new build-up of corporate activity leading through to marketing and communications on a sustainability platform.
Whether they are judged successful or not, sustainability summits raise the profile of the issue and this one seems to have been a good showcase for corporate actions and leadership.
It is useful, then, to look at what was achieved in the last era...