Warc Tech Trends Snapshot: Brain Training – How Boomers’ health concerns are driving a thriving new market

The need to maintain brain fitness is an increasingly pressing concern among Baby Boomers reaching retirement, with many worrying about memory loss and the risk of diseases like dementia and Alzheimer’s.
To meet their shared need to stave off these diseases, companies from a wide range of sectors have developed next-gen products that boast of being able to boost "brain fitness". This Snapshot includes examples of brands ahead of the curve in developing these products, and general societal and tech implications of the trend....

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