In 2030 the best market researcher in the organisation will be the CEO

Elisabetta Osta and David Smith

This ESOMAR paper's authors present a view of what market research will look like in 2030. They discuss Big Data, facial expression recognition, experience immmersion rooms, customer insight facilitators, man-to-machine communications and instant infographics.

In 2030 the best market researcher in the organisation will be the CEO

Elisabetta Osta and David SmithBarclays Retail Bank and DVL Smith, UK

Introduction

'He who lives by the crystal ball soon learns to eat ground glass.'

Niels Bohr, the Nobel Prize-winning physicist, reminded us that 'prediction is very difficult, particularly if it's about the future'. And Fiedler told us, 'give them a date, and give them an idea, but never give them both together'!So we realise that, in predicting events up to 2030, we are on risky ground. However, be reassured...

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