Un-mommed: Can moms and their families survive? What happens when moms take a 48 hour time-out

Understanding the family starts with understanding the mother. And perhaps the best way to establish her role in the household is to see how the rest of the family copes when she isn't there.

Un-mommed: Can moms and their families survive? What happens when moms take a 48 hour time-out

Jane Gould, Andrea Strauss and Wynne TyreeNickelodeon/MTV Networks and Smarty Pants, USA

Introduction

Nickelodeon has spent over thirty years being kid experts. More recently, significant shifts in the kid and family dynamic have been recognized through many sources, including Nickelodeon's Family GPS work, which showed us that the generation gap as we once knew it no longer exists. Thus we recognized that to truly be kid experts we needed to expand our knowledge on family dynamics. With mom serving...

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