Babyface: Reading nonverbal cues to measure infants' acceptance of food products: How mothers know whether or not their babies like a product and how to communicate baby preferences back to their mothers

This paper discusses the results of a study that aimed at better understanding core Stonyfield YoBaby yogurt users' level of acceptance of a new product formulation.

Babyface: Reading nonverbal cues to measure infants' acceptance of food products: How mothers know whether or not their babies like a product and how to communicate baby preferences back to their mothers

Payal Kondisetty, Lauren Yourshaw, Ashley Gabel, Kelly Sheahan and Amy ElkesBlueberry and Stonyfield, USA

Introduction

In an ever-growing marketplace for children's food products, it is well-known that children wield a tremendous amount of purchasing power through the "nag factor" – repeatedly asking parents to buy what they want, often at the point-of-purchase. While the "nag factor" focuses on children...

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