Designing the club of tomorrow: Consumer understanding guiding creativity towards success
Tom De Ruyck, Henk Eising, Thomas Troch, Filip De Boeck and Caroline Van HoffInSites Consulting, Belgium and USA and Heineken International, Netherlands
Heineken, a brand with a passion for design
Over the last years, Heineken has invested a lot in showing their passion for design to strengthen to link between the brand and 'design'. In 2011, the 'aluminum bottle' – being served in exclusive bars and clubs around the globe – won a design prize during...