Why social commerce engines will power next-gen market research

This paper focuses on social commerce engines (sCE), which enable consumers to talk about products and engage with one another in their path to purchase.

Why social commerce engines will power next-gen market research

R. Scott Evans and Erin DefosséBazaarvoice, USA

Introduction

While social media has been a persistent theme for the past few years, this paper focuses on a relatively ignored social media asset that is an integral part of e-commerce for many of the world's brands and retailers. Embedded in the majority of corporate websites are the social commerce engines (sCE), implemented and run by companies like Bazaarvoice, Reevoo or PowerReviews. These engines run the extensive conversation platforms that enable consumers to talk about products and engage with one another...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands