Measuring emotions through a mobile device across borders, ages, genders and more

This paper argues that mobile phones are able to capture consumer responses to rich media, meaning that technology can be used to identify facial expressions and map these to emotional states.

Measuring emotions through a mobile device across borders, ages, genders and more

Rolfe Swinton and Rana El KalioubyRealityMine and Affectiva, USA

Preface

Measuring emotion is no longer solely the domain of desktops, or laptops for that matter. Mobile devices have increasingly become a robust platform in which to capture consumer insight into ads and other forms of media. Mobile devices are ubiquitous and are ideal for delivering rich media while capturing people's response to the media. This enables advanced computer vision technology to identify the facial expressions captured in the face videos and to map these expressions...

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