IBM: Outcomes

As part of its long-running "Smarter Planet" communications programme, IBM, the IT and business solutions group, wanted to show how smart ideas were being incorporated by forward-thinking organisations and to spread this message to an audience of business and thought leaders.

IBM: Outcomes

Client: IBMBrand: IBMAgency: Ogilvy & Mather ParisCategory: CorporateCountry: France

In 2009, IBM launched its Smarter Planet vision – the world is now connected, economically, technically and socially. And our planet is becoming smarter: by infusing intelligence into the way the world literally works – the systems and processes that enable physical goods to be developed, manufactured, bought and sold… services to be delivered…everything from people and money to oil, water and electrons to move.. and billions of people to work and live. Companies, institutions and industries must become smarter....

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