CNN International: CNN Ecosphere Project

CNN, the international news broadcaster owned by Turner Broadcasting Systems, wanted to create interest in its coverage of the 2011 World Climate Conference in South Africa and position itself as a credible brand on environmental issues.

CNN International: CNN Ecosphere Project

Client: Turner Broadcasting Systems DeutschlandBrand: CNN InternationalAgency: HEIMAT, BerlinCategory: Small BudgetCountry: Germany

In November 2011, the 17thannual World Climate Conference (COP17) took place in Durban, South Africa. As an international news organisation, CNN was covering this event extensively from which the show "The Road to Durban" was created. Initially, to promote this show and the coverage of COP17, a print campaign was planned, but since the budget was very tight, it had to be used as efficiently as possible. The essential question was: who...

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