Nikon: The Nikon 1 Launch Campaign

Nikon, the Japanese camera manufacturer, needed to win a new audience of young mothers and child-less, design-literate consumers with its launch of the Nikon 1 smart camera model.

Nikon: The Nikon 1 Launch Campaign

Client: Nikon Europe BVBrand: NikonAgency: Jung von Matt AGCategory: Product/Service LaunchCountry: Germany

With its growth potential, the ACIL category offers great opportunities for Nikon to further expand their business within the imaging industry. That is why Nikon decided to build a new camera from scratch,bringing innovation and technology into the ACIL market with the new Nikon 1 in October 2011. Not only is the Nikon 1 the world's fastest and smallest system camera, it is also an intelligent camera,capturing pictures or movies even before the...

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