Volkswagen: Think Blue. Symphony.
Client: Volkswagen AGBrand: VolkswagenAgency: 515 Creative ShopCategory: AutomotiveCountry: Germany
With the aim of becoming the most environmentally friendly car manufacturer in the world and continuing to be the leader in innovation, especially in environmental communication where it is most expected, Volkswagen is again the first manufacturer to have gone one step further. Instead of focusing solely on environmentally sound technologies and products, in 2010 it introduced "Think Blue.", a holistic brand approach and concentrates all eco-sustainable brand activities under this umbrella brand. In addition to combining the...