Turning employees into brand ambassadors

This article argues that engaging employees to provide passionate customer service can help build lifetime consumer loyalty, yet companies often overlook this opportunity.

Turning employees into brand ambassadors

Emma Johnson

Company associates who live and breathe your brand can have a dramatic impact on the bottom line.

Companies often spend a great deal of money, time, and energy promoting their brand to customers through traditional external tools like advertising and public relations. However, company executives often overlook one of the most potent and important marketing forces available: their own employees.

How many times have you been blown away by the passionate customer service offered by Apple Store employees, who live and breathe the products they sell, or checked into your favorite hotel only...

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