Global multichannel marketing

Jamie Posnanski

Jamie Posnanski, executive vice president of strategic accounts at avVenta Worldwide, outlines some best practices for building an effective global marketing function.

Global multichannel marketing

Jamie Posnanski

Best practices for implementing operational standards in a rapidly changing environment.

After working with dozens of Fortune 500 companies over the past decade, I've witnessed firsthand the many challenges organizations face in managing effective global marketing operations and promotional best practices. Evolving technologies and emerging markets have advanced both consumer-facing campaign opportunities and the infrastructure needed to effectively communicate, customize, and react to conditions in markets throughout the world.

These advances, however, have led to myriad new challenges. Regardless of industry vertical, marketers are struggling to find the best way to implement standards that drive...

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