Marketing to the new majority

According to the 2010 US Census, 38% of the USA's total population is comprised of ethnic minorities, and more than 50% of those under 18.

Marketing to the new majority

David Burgos and Ola MoboladeMillward Brown, Ilinois and Firefly Millward Brown, Connecticut

Majority Minority

You most likely already knew it, or at least felt it when walking down the street in your neighborhood, but the 2010 Census just made it official: The United States is a multicultural nation.

111,927,986 The number of racial or ethnic minority persons living in the United States in 2010.

This figure represents 36% of the total population, or roughly 1 in every 3 people, broken down as follows:

  • Hispanics or Latinos: 50,477,594, or 16% of...

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Bray Leino

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