Vodafone: Drive into the big league
Anoop Menon, Teresa Couceiro and Kapil Arora
Campaign details
Brand owner: Vodafone India LtdAgencies: Ogilvy & MatherBrand: VodafoneCountry: IndiaChannels used: Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Magazines - business, trade, Magazines - consumer, Newspapers, Outdoor, out-of-home, TelevisionMedia budget: 1 - 3 million
Executive summary
Vodafone McLaren Mercedes (VMM) is a global sponsorship between Vodafone and Team McLaren Mercedes that started in 2007.
As an entitlement of this sponsorship, Vodafone can place a single logo of one...