MILO: MILO cans next games
Mindy Yap and Arvind Srivastava
Campaign details
Brand owner: Nestlé Products SDN BHDAgency: Ogilvy & Mather Kuala LumpurBrand: MILOCountry: MalaysiaChannels used: Direct marketing, Events and experiential, Games and competitions, Internet - display, Internet - general, Online video, Outdoor, out-of-home, Social media, Word of mouth and viralMedia budget: Up to 500k
Executive summary
Taking a brand that is thestaple drink of every kid in the country and trusted by mums for its nutritional, energy-giving properties, and attempting to enter it into the beverage...