MILO: MILO cans next games

Nestlé-owned beverage MILO had the reputation of being a ‘must have’ drink for Malaysian children. But this meant it was not popular amongst teenagers.

MILO: MILO cans next games

Mindy Yap and Arvind Srivastava

Campaign details

Brand owner: Nestlé Products SDN BHDAgency: Ogilvy & Mather Kuala LumpurBrand: MILOCountry: MalaysiaChannels used: Direct marketing, Events and experiential, Games and competitions, Internet - display, Internet - general, Online video, Outdoor, out-of-home, Social media, Word of mouth and viralMedia budget: Up to 500k

Executive summary

Taking a brand that is thestaple drink of every kid in the country and trusted by mums for its nutritional, energy-giving properties, and attempting to enter it into the beverage...

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