Kotak Life Insurance: Second Income - Putting the customer at the centre of things

Kotak Life Insurance had to build consumer trust in order to challenge a rival that held a 70% share of the Indian life insurance sector.

Kotak Life Insurance: Second Income - Putting the customer at the centre of things

Tintu Saleem

Campaign details

Brand owner: Kotak Mahindra Old Mutual Life Insurance LtdAgency: JWT, MumbaiBrand: Kotak Life InsuranceCountry: IndiaChannels used: Cinema, Internet - display, Internet - general, Internet - microsites, widgets, Mobile and apps, Other and ambient media, Outdoor, out-of-home, Public relations, Radio, Social media, TelevisionMedia budget: 1 - 3 million

Executive summary

Within the Indian life-insurance sector, the Life Insurance Corporation (LIC) held about 70% market share in the financial year 2010–2011 and it...

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