GYNO Daktarin: Little V Diary

GYNO-Daktarin, owned by Xian Janssen, is China’s top yeast infection treatment. Pharmaceutical marketing restrictions had previously limited it to functional promotions but loosened regulations gave them to opportunity to adopt a more emotional strategy to broaden its relevance with Chinese women.

GYNO Daktarin: Little V Diary

Garrett Michaels

Campaign details

Brand owner: Xian Janssen (a Johnson & Johnson pharmaceutical company)Agency: Raynet OgilvyBrand: GYNO-DaktarinCountry: ChinaChannels used: Branded content, Events and experiential, Internet - display, Internet - microsites, widgets, Internet - search, Magazines - consumer, Online video, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Public relations, Radio, Social media, Word of mouth and viralMedia budget: 1 - 3 million

Executive summary

GYNO-Daktarin is China's top yeast infection treatment but pharmaceutical marketing restrictions limited Xian Janssen to functional promotions, with competitor...

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