GYNO Daktarin: Little V Diary
Garrett Michaels
Campaign details
Brand owner: Xian Janssen (a Johnson & Johnson pharmaceutical company)Agency: Raynet OgilvyBrand: GYNO-DaktarinCountry: ChinaChannels used: Branded content, Events and experiential, Internet - display, Internet - microsites, widgets, Internet - search, Magazines - consumer, Online video, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Public relations, Radio, Social media, Word of mouth and viralMedia budget: 1 - 3 million
Executive summary
GYNO-Daktarin is China's top yeast infection treatment but pharmaceutical marketing restrictions limited Xian Janssen to functional promotions, with competitor...