Libresse (Sanitary Pads): You are in charge
Milan Agnihotri and Ben Chew
Campaign details
Brand owner: SCA Hygiene Malaysia Sdn BhdAgency: McCann Kuala LumpurBrand: Libresse (Sanitary Napkins)Country: MalaysiaChannels used: Branded content, Cinema, Games and competitions, Internet - display, Internet - general, Internet - microsites, widgets, Magazines - consumer, Newspapers, Online video, Other and ambient media, Packaging and design, Point-of-purchase, in-store media, Print - general, unspecified, Radio,Social media, Television, Word of mouth and viralMedia budget: 1 - 3 million
Executive summary
Libresse, though a relatively young player in the market,...