Coffee Mate: Stir-up passion

Nestlé wanted to increase sales and share for its Coffee-mate creamer in Malaysia, where the brand lagged behind local brands and faced competition from fresh and condensed milk products.

Coffee Mate: Stir-up passion

Milan Agnihotri

Campaign details

Brand owner: Nestlé (Malaysia) Sdn BhdAgency: McCann Kuala LumpurBrand: Coffee-mateCountry: MalaysiaChannels used: Branded content, Direct marketing, Email marketing, Events and experiential, Games and competitions, Internet - display, Internet - general, Internet - microsites, widgets, Newspapers, Online video, Point-of-purchase, in-store media, Print - general, unspecified, Product and other sampling, Radio, Social media, Television, Word of mouth and viralMedia budget: 500k - 1 million

Executive summary

Coffee-mate ignited romantic passion amongst young Malay couples, in order to build brand affinity and emotional bonding....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands