Coffee Mate: Stir-up passion
Milan Agnihotri
Campaign details
Brand owner: Nestlé (Malaysia) Sdn BhdAgency: McCann Kuala LumpurBrand: Coffee-mateCountry: MalaysiaChannels used: Branded content, Direct marketing, Email marketing, Events and experiential, Games and competitions, Internet - display, Internet - general, Internet - microsites, widgets, Newspapers, Online video, Point-of-purchase, in-store media, Print - general, unspecified, Product and other sampling, Radio, Social media, Television, Word of mouth and viralMedia budget: 500k - 1 million
Executive summary
Coffee-mate ignited romantic passion amongst young Malay couples, in order to build brand affinity and emotional bonding....