Jagriti Yatra: A journey of awakening
Nikita Shah and Anjuri Jain
Campaign details
Brand owner: Jagriti Sewa SansthanAgency: McCann Erickson India Pvt LtdBrand: Jagriti YatraCountry: IndiaChannels used: Events and experiential, Internet - general, Print - general, unspecified, Public relations, Social media, Word of mouth and viralMedia budget: Up to 500k
Executive summary
India has two realities, one of economic growth and the other of social struggle. The only way to bridge this gap was through social change enabled by inclusive growth.
Jagriti Sewa Sansthan, a non-profit organisation, came to...