Alaska Krem-Top Coffee Creamer: Happy New Change! - Turning brand message into an advocacy
Mary Frances Rubio
Campaign details
Brand owner: Alaska Milk CorporationAgencies: M2M Advertising Philippines Inc (media), Open Inc Philippines (activation and digital – content) and TBWA-SMP (creative)Brand: Alaska Krem-Top Coffee CreamerCountry: PhilippinesChannels used: Internet - display, Newspapers, Product and other sampling, Radio, Social media, Sponsorship - media, TelevisionMedia budget: Up to 500k
Executive summary
Krem-Top Coffee Creamer took advantage of the 2012 New Year festivities in the Philippines to hype the brand's 'change for the better'...