Breast Cancer Awareness by BFM: BFM-Any Time

During Malaysia's Breast Cancer Awareness Month, BFM, a business radio station, wanted to offer its support in a way that would reach listeners who tend ignore awareness messages.

Breast Cancer Awareness by BFM: BFM-Any Time

Milan Agnihotri and Gavin Hoh

Campaign details

Brand owner: BFM Media Sdn BhdAgency: McCann Kuala LumpurBrand: Breast Cancer Awareness by BFMCountry: MalaysiaChannels used: RadioMedia budget: Up to 500k

Executive summary

October 2011 was Breast Cancer Awareness Month in Malaysia. Organised by the Breast Cancer Society of Malaysia, many organisations contributed by running their own initiatives. Channel BFM 89.9 wanted to support the overall concept in a unique way that would cut through to their particular set of listeners, who tend to be...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands