Breast Cancer Awareness by BFM: BFM-Any Time
Milan Agnihotri and Gavin Hoh
Campaign details
Brand owner: BFM Media Sdn BhdAgency: McCann Kuala LumpurBrand: Breast Cancer Awareness by BFMCountry: MalaysiaChannels used: RadioMedia budget: Up to 500k
Executive summary
October 2011 was Breast Cancer Awareness Month in Malaysia. Organised by the Breast Cancer Society of Malaysia, many organisations contributed by running their own initiatives. Channel BFM 89.9 wanted to support the overall concept in a unique way that would cut through to their particular set of listeners, who tend to be...