LYNX: Launching the LYNX effect in China

Lynx, owned by Unilever, is the top-selling male body spray in the world and is sold in over 90 countries.

Lynx: Launching the 'Lynx effect' in China

Philip Man and Simonas Piepalius

Campaign details

Brand owner: Unilever ChinaAgencies: BBH China, Razorfish Shanghai and PHD ChinaBrand: Lynx Fragrance Body Spray & Shower GelCountry: ChinaChannels used: Branded content, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Magazines - consumer, Online video, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Product and other sampling, Public relations, Social media, Television, Word of mouth and viralMedia budget: 5 - 10 million

Executive summary

Lynx is the top-selling male...

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