Kidzcare: World's first autistic children's choir

Kidzcare, a Malaysian NGO that supports autistic children and their parents, wanted to raise its profile with the country's elite and to present autism in a new light.

Kidzcare: World's first autistic children's choir

Sailesh Wadhwa

Campaign details

Brand owner: KidzcareAgency: Lowe MalaysiaBrand: KidzcareCountry: MalaysiaChannels used: Branded content, Direct marketing, Events and experiential, Online video, Public relations, Social media, Word of mouth and viralMedia budget: Up to 500k

Executive summary

The making of the world's first autistic children's choir

The world remembers luminaries such as Sir Issac Newton, Albert Einstein, George Orwell, HG Wells, Beethoven, Mozart and Immanuel Kant. Their genius in the fields of invention, discovery, literature, philosophy and music has changed the course of mankind...

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