C-Lium: Beautiful from within
Carla Cifra
Campaign details
Brand owner: Pascual Laboratories – Consumer HealthCare DivisionAgency: OMD PhilippinesBrand: C-LiumCountry: The PhilippinesChannels used: Branded content, Events and experiential, Magazines - consumer, Newspapers, Outdoor, out-of-home, Print - general, unspecified, Product and other sampling, Public relations, Sponsorship - event or property, TelevisionMedia budget: 500k - 1 million
Executive summary
The increasing trend for proper weight management is driven by the realization that obesity often exposes one to the risk of cardiovascular diseases, stroke and diabetes; thus Filipinos are trying to lose weight...