BPI Auto Loans: Christopher Lao - Because nature does not inform
Gino Borromeo
Campaign details
Brand owner: Bank of the Philippine IslandsAgency: McCann Worldgroup Philippines/MRM PhilippinesBrand: BPI Auto LoansCountry: The PhilippinesChannels used: Online video, Social media, Word of mouth and viralMedia budget: Up to 500k
Executive summary
This is the story of how a bank, with the help of an unlikely spokesperson, grew its auto loan business in a country reluctant to buy new cars.
Typhoon Ketsana, a storm of epic proportions, struck the Philippines in 2009. It not...