happy: My 'happy' Place
Hazel Han
Campaign details
Brand owner: Total Access Communication PLCAgency: mInteractionBrand: HappyCountry: ThailandChannels used: Games and competitions, Online video, Social media, Word of mouth and viralMedia budget: Up to 500k
Executive summary
One of the two leading prepaid SIM card services in Thailand, Total Access Communication PLC owns the the Happy brand (prepaid phone business) and DTAC (postpaid phone business). Happy did not want to pass up the opportunity to increase its customer base, the main target comprising 70% of their consumer base, university students...