Making Nokia connect with people again in one day at the World's Biggest Angry Birds Playground
Melissa Wong
Campaign details
Brand owner: Nokia MalaysiaAgencies: Naked Communications, Red Archer, JWT, Carat, Wunderman and Fleishman-HillardBrand: NokiaCountry: MalaysiaChannels used: Events and experiential, Games and competitions, Internet - display, Internet - general, Other and ambient media, Outdoor, out-of-home, Product and other sampling, Public relations, Radio, Social media, Word of mouth and viralMedia budget: 1 - 3 million
Executive summary
Challenge
Nokia had lost its appeal with Malaysian youth, especially against sexy new smartphones...