Making Nokia connect with people again in one day at the World's Biggest Angry Birds Playground

Nokia, the mobile handset manufacturer, had found it had lost its appeal with young people in Malaysia as it was facing increased competition from other smartphone makers.

Making Nokia connect with people again in one day at the World's Biggest Angry Birds Playground

Melissa Wong

Campaign details

Brand owner: Nokia MalaysiaAgencies: Naked Communications, Red Archer, JWT, Carat, Wunderman and Fleishman-HillardBrand: NokiaCountry: MalaysiaChannels used: Events and experiential, Games and competitions, Internet - display, Internet - general, Other and ambient media, Outdoor, out-of-home, Product and other sampling, Public relations, Radio, Social media, Word of mouth and viralMedia budget: 1 - 3 million

Executive summary

Challenge

Nokia had lost its appeal with Malaysian youth, especially against sexy new smartphones...

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