Glaxose: Energizing life

GlaxoSmithKline Bangladesh switched its glucose product, now rebranded as Glaxose, from its pharmaceutical portfolio to the consumer healthcare portfolio.

Glaxose: Energizing life

Bitop Das Gupta and Salahuddin Shahed

Campaign details

Brand owner: GlaxoSmithKline BangladeshBrand: GlaxoseAgency: Grey Advertising BangladeshCountry: BangladeshChannels used: Newspapers, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Sponsorship - event or property, TelevisionMedia budget: 1 - 3 million

Executive summary

GlaxoSmithKline (GSK) Bangladesh Ltd faced a serious challenge after taking the major business decision of switching its glucose brand from its pharmaceutical portfolio to its consumer healthcare portfolio with the name Glaxose. But how do you create differentiation for a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands