Acuvue Define: Hitomi ** Rhythm 1:2:1
David Marquez-Clemente and Casey Grant
Campaign details
Brand owner: Johnson & Johnson Vision Care JapanBrand: Acuvue DefineAgency: McCann WorldgroupCountry: JapanChannels used: Branded content, Internet - display, Internet - microsites, widgets, Internet - search, Outdoor, out-of-home, Print - general, unspecified, Social media, Television, Word of mouth and viralMedia budget: 1 - 3 million
Executive summary
Marketing 'beauty benefits' in a highly regulated therapeutic category is one of the toughest strategic and creative challenges one can undertake – yet that is exactly what Acuvue Define...