Rexona: Dead fans
Indraneel Guha
Campaign details
Brand owner: UnileverBrand: RexonaAgency: Lowe Asia PacificCountry: VietnamChannels used: Direct marketing, Events and experiential, Games and competitions, Internet - general, Internet - microsites, widgets, Mobile and apps, Online video, Product and other sampling, Social media, Sponsorship - event or property, Word of mouth and viralMedia budget: Up to 500k
Executive summary
How the agency lifted the spirit of the Vietnamese football fan
Vietnam was sending their best football players to compete in the South-East Asian (SEA) Games 2011, the region's most important...